The Client Workshops
Join this interactive online workshop for 30 days, going through 10 Lessons designed to develop your understanding of the clients you serve. Join the others as we collectively engage and learn from one another on the road to doing better work.
Intro to Client Needs
A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.
Client Relationship Management
Relationship management is a strategy in which an organization maintains an ongoing level of engagement with its audience. This management can occur between a business and its customers (business to consumer [B2C]) or between a business and other businesses (business to business [B2B]). Relationship management aims to create a partnership between an organization and its patrons, instead of viewing the relationship as merely transactional.