courses begin in May
Marketing Fundamentals of SMP Workshop
Unlock the power of data to make smarter marketing choices and elevate your SMP Business!
This course is great for people who do scalp micropigmentation (SMP) or work in beauty and hair restoration, and want to get better at marketing and running their business. It’s made for experienced SMP artists who want more clients, as well as beginners who are just starting their practice. You'll learn useful ways to market your services, understand how to spend your money wisely to attract clients, and set yourself up for long-term success. The course will give you practical tips and strategies to help your business grow.
What you’ll learn
After finishing the "SMP - Your Marketing Spend" workshop, you’ll know how to:
Understand Your Clients: Learn about your clients’ age, gender, location, interests, and behaviors, and use that information to market better.
Figure Out and Lower Your Costs: Understand how much it costs to get new clients (CAC), what affects this cost, and how to lower it by using smarter marketing.
Spend Your Marketing Budget Wisely: Discover easy ways like the 70/20/10 rule and ROI budgeting to decide how much money to put into marketing.
Use Client Insights in Marketing: Find out how to use what you know about your clients to choose the best ways to reach them, create effective messages, and work better with companies helping your marketing efforts.
Is this course for you?
This course is great for people who do scalp micropigmentation (SMP) or work in beauty and hair restoration, and want to get better at marketing and running their business. It’s made for experienced SMP artists who want more clients, as well as beginners who are just starting their practice. You'll learn useful ways to market your services, understand how to spend your money wisely to attract clients, and set yourself up for long-term success. The course will give you practical tips and strategies to help your business grow.
Course Contents
Module 1
Getting to Know Your Clients
Understanding who your clients are (age, gender, marital status, location)
Learning about client interests and behaviors
Using this information to improve your marketing
Skill: Knowing your clients to make marketing easier
Module 2
Finding and Reducing Your Marketing Costs
What is Client Acquisition Cost (CAC)?
Easy ways to calculate CAC (total marketing spending ÷ number of new clients)
What can affect your CAC, like marketing methods and the time it takes to make a sale
How to lower CAC by using smart strategies (targeted ads, keeping existing clients, referrals)
Skill: Calculating and lowering your marketing costs
Module 3
Smart Ways to Budget for Marketing
The 70/20/10 rule explained simply
Using Return on Investment (ROI) to budget effectively
Choosing the right marketing spending based on client needs and your business goals
Skill: Making smart marketing budget decisions
Module 4
Using Client Information in Marketing
How client information helps you choose marketing channels and create messages
Making better decisions with data and tracking results
Working better with companies who help your marketing efforts
Skill: Using client data to improve your marketing
Course Activities
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Real-life examples of successful marketing
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Hands-on activities and discussions
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Advice and tips from experts
Requirements or Prerequisites
To benefit from this course, learners should have:
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Entry to mid-level experience in Scalp Micropigmentation or related fields.
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Actively thinking about or currently spending marketing dollars on advertising
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Familiarity with basic social media platforms, and/or analytics tools
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A willingness to analyze internal data and make informed decisions based on metrics.
Meet your Instructor
Timothy McIntosh, Jr.
Barber | Education | Community
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SMP Practitioner & Owner.
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Licensed Barber & Instructor.
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Member, NC State Board of Barber Examiners.
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Ownership: Multi-state Barber schools, barbershops, and beauty salons.
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Member, National Accrediting Commission of Career Arts & Sciences School Owner Evaluator Travel team.
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Member, North Carolina Central University, School of Business Board of Visitors
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Board of Advisors, University of Arkansas Clinton School of Public Service, Center on Community Philanthropy.
Education & Licensure
North Carolina Central University, Durham, NC
Bachelor of Business Administration, Management
Professional License(s)
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Barber License: Maryland, Washington DC, North Carolina
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Barber Instructor License: North Carolina